Sales Management - Model for developing sales strategies and tactics

Sinopsis :

The Handy Paperback Edition of McGraw-Hill's One-Volume, MBA-Level Course on Sales Management

The hardcover edition of McGraw-Hill's Sales Management is renowned for its straightforward treatment of the entire process of recruiting, building, and managing a results-driven sales team. Now, this value-packed paperback edition provides busy executives with everything found in the hardcover, all in a package designed to be more easily transportableand affordable.

Look to this all-in-one sales manager's guide for comprehensive facts and analysis on:

• Strategy and objectives
• Hiring
• Training
• Compensation
• Organization
• Deployment
• Forecasts
• Sales plans
• Nonmonetary motivators
• Sales force automation
• Performance evaluations

As a sales manager, your career success depends on the performance and success of your sales team. Discover how to train and retain a team of top sales professionals--and mold that team into a motivated and cohesive sales unit--inSales Management.

Look to the McGRAW-HILL EXECUTIVE MBA SERIES for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other paperback titles in the series include:

• Finance and Accounting for Nonfinancial Managers
• Mergers & Acquisitions
• Corporate Strategy